branding photo & empowering portraits london

personal branding 

I didn’t feel any pressure to be smiling directly into the camera

"For a long time I was considering whether I ought to include my lifestyle photos on my social media. I was decided to get in touch with Petra to talk over my thoughts as I was inspired by her work. After chatting with her, I was sold and I decided to book the shoot. Petra planned the whole concept and captured my personal stories in different locations. 

My interaction with her was so relaxed yet also very professional. During the photoshoot I didn’t feel any pressure to be smiling directly into the camera. I love the natural looking photos she produced and that I believe is Petra’s strength. "

Vladka Fretmuthova, founder of Meadows Bohemian Scent

empowering portraits

I felt so beautiful

"The session was a present for myself as part of my self-care after a pretty difficult year battling with my health. I was surprised how much I enjoyed it! I felt so beautiful…what a much needed boost to my confidence! I think every woman should have such an experience. "

Iveta Jursova, Make-up Artist



With her vibrant, positive personality and her radiant appearance, people are unlikely to guess what this young beautiful woman has been through. A successful makeup artist and mother of 2 gorgeous girls, at the age of 34 years young, Iveta was diagnosed with breast cancer. One year after her surgery and hospital treatments, it was time for some self-care. 

I believe that taking portraits is an empowering experience for women. In this case it was also a healing process for Iveta as she learnt to accept the scar that told her story. We took a series of naturally lit photos at a studio. This photo series highlighted Iveta’s beauty and strength as her superpower!

Iveta Jursova, Make-up Artist

let me tell your story

"Beauty begins the moment you decide to be yourself"

Coco Chanel