Petra Gatto

Personal Brand Mentor 
& Personal Brand Photographer

for female founders, entrepreneurs and professionals looking to amplify their purpose and increase their impact

More visibility?

More impact?

More success?

Based in London, UK & Prague, CZ

Are you ready for more?

Are you ready for your next step in your business? Do you want to make a bigger impact? It’s time to lean into your potential and amplify your purpose…to show up more for those you serve…to become more visible.

But sometimes this can feel overwhelming. You have so much to offer, but are you hesitating? I bet I know the reason.

There’s something else to think about first. Your personal brand.

A brand is not just a logo or a tagline. Your brand is clarity on your unique value. When you communicate this clearly, to the right audience, you create a feeling. Your brand is how you make your audience feel.

How they feel is what they buy into when they choose to work with you. And with clarity on how you want to make them feel, it’s much easier to know what you want to say. How you want to show up for those you serve.  

Transforming your passion into something more takes a special sort of person. But if it’s hard for you to clarify what makes you so special, I understand. Just as it’s hard to take your own photograph, it’s hard to create your own personal brand.

Come on in and explore how I can help. It’s time for us to capture your clarity.   

I have a much clearer brand proposition 

I couldn't recommend Petra enough if you're looking for support to clarify and amplify your brand. I booked the full package with Petra which included brand photography and brand mentoring and from the moment we first spoke over Zoom, I knew I had found the perfect person to help me. Petra's relaxed but professional approach made feel comfortable to open up, both about my brand vision and when in front of the camera. I absolutely LOVE my brand photos and have a much clearer brand proposition as a result of her mentorship. Thank you, Petra!

Alice Kingsnorth, Empowerment Coach

We cannot recommend Petra highly enough

Oh my goodness! Working with Petra was an absolute joy and she completely slayed the brief we gave her. I was a little hazy about certain aspects as I've never had a professional shoot before, but Petra had inspired ideas that complimented my ideas perfectly. Myself and my team are thrilled with the photos and we cannot recommend Petra highly enough. Thank you so much!

Caz Hitchcock, the creator of Gravity Technique

Very friendly, personal and supportive

Petra was a amazing to work with. Very friendly, personal and supportive. She went above and beyond to co-create some colourful and beautiful images. Highly recommend working with Petra!

Chloe westleypublic speaker

She captured the essence of me

Petra made me feel really comfortable. I usually feel quite anxious when having my photo taken, but she did a fabulous job of complimenting me and making me smile throughout the process.

Despite being very professional, Petra always has a smile on her face and an easy-going manner. The finished product was amazing, I think she captured the essence of me, which takes a photographer who isn't only technically proficient but sensitive and artistic too. I wouldn't hesitate to recommend her for brand photoshoots. 

Loma Tai, London, SUST Style

Petra really took the time to understand

The entire experience of working with Petra was fantastic. She really took the time to understand what I wanted to get out of a personal branding shoot with a very thorough briefing process. During the actual shoot, she was warm and relatable, making the process easy and fun. And then to top it all off, she was extremely quick in getting the photos back to me! Brilliant experience, would highly reccomend.

Joy Poole, coaching & speaking

She made the whole process so easy for me

I am so glad that I found Petra to take my personal brand photos. I was drawn to her style and the warmth of her pictures, and I am so happy with the final result. She made the whole process so easy for me, and really went above and beyond to ensure that I had the best conditions for my photo shoot to get the best possible result. She really listen to what I wanted from the photos and picked some wonderful locations that reflected my brand so well. Thank you Petra!

Tegan Howlett, business coach

My session with Petra was so impactful

I’m a personal trainer and following client feedback I became aware that my pictures didn’t match the positive, smiley person they knew! I decided to contact Petra following a friend’s recommendation. She is so easy to talk to and was happy to show me the incredible captured images throughout the shoot! 

Before meeting Petra, I possessed a limiting view of what a ‘great picture’ looked like. My session with Petra was so impactful that I’ll be booking her again to take some lifestyle images so my clients know who they are buying into. I am so excited to work with her again and cannot recommend her highly enough! 

Sabrina Schuller, personal trainer, london

Client Love

Capture Your 
 Release Your 

A strong personal brand is the foundation upon which you can build your business to its full potential. With absolute clarity on what you offer, who you offer it to, and why it matters, everything else falls into place.

Creating a clear, strong personal brand foundation will help you to:

Establish greater authority in your field inspiring trust and confidence in you as an expert

Stand out from the noisy marketplace  with a differentiated message and value proposition

Attract and connect with your ideal audience so communication and selling begin to feel effortless

Make more aligned choices in your business about big-picture strategy and daily priorities

Amplify your purpose and impact bringing more meaning AND more success to your work


It’s a unique blend of your:

Your personal brand has the power to magnetise the right clients, 
elevating your life and business to new levels of success 
by revealing the aligned, confident actions to take every day.

Your personal brand is deeply powerful and utterly uncopyable

No one else in the world has your particular background, passions, abilities, approach and perspective.   


Tips & Inspiration

How to prepare for your personal branding shoot?

Brand Photography 

How to prepare for your personal branding shoot? My four top tips to ensure you feel prepared before the session and amazing throughout it!  Get camera ready! 

What is an Elevator Pitch and how to write yours?


5 best tips for getting you elevator pitch ready for your next networking event!  

What is personal branding?

Marie Forleo

''The key to success is to start before you're ready.''

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With the right introduction, you can go from “nice to meet you” to “need to work with you” in the time it takes to have a sip of your drink.

When you share your email below, I’ll send you your free workbook:  

Your Empowering Introduction: 
A Guide to Making a Big Impact in a Brief Moment

Your empowering introduction is like a modern version of the elevator pitch—because these days opportunity is everywhere, and you’re going to be ready.

In your free guide you’ll discover: 
  • The questions that will lead you step by step to creating your empowering introduction with ease
  • The key mindset shift that will help your empowering introduction fall into place
  • The number one thing your empowering introduction needs to include

Do you know just what to say when you meet your ideal client?

With the right introduction, you can go from “nice to meet you” to “need to work with you” in the time it takes to have a sip of your drink.

When you share your email below, I’ll send you your free workbook:  

Your Empowering Introduction: 
A Guide to Making a Big Impact in a Brief Moment

A quick confirmation email from me is winging its way to you right this moment.  

When you click your consent, your free copy of “Your Empowering Introduction: A Guide to Making a Big Impact in a Brief Moment” will land in your inbox before you know it.

I can’t wait to hear what you create! Please keep in touch.