Are you ready to be more

If you’re a female founder, entrepreneur or professional looking to amplify your purpose and increase your impact, you’re in the right place. Here are a few ways we can work together to increase your visibility and build your personal brand.

  • The FOUNDATION option offers you Brand Mentoring support to create clarity and a strategy for your personal brand.   

  • The FEATURE option is designed to build your brand to the next level, with FOUNDATION Brand Mentoring followed by a purposefully planned personal brand photo shoot.

  • The FOCUS option is for you if you’re confident in your personal brand strategy but would like fresh photos to enhance your visibility.

See below for all the details on each option.   

Please note that the Brand Mentoring process can also be customised for small or large companies looking to share the power of personal branding with the members of their teams. Please get in touch to learn more about FRAMEWORK: The Power of Your Personal Brand – my inspiring workshop that can be tailored to the specific needs of your company or team.




I’ve created a signature 5-step journey to guide you by the hand through a process of exploration, discovery and clarity – with plenty of support and accountability along the way. It’s designed to result in a personal brand that captures your essence and resonates with your ideal audience.

UNCOVER - your brand foundation
  • Share your story and your WHY
  • Shape your brand value proposition – what makes you unique
  • Speak your mission and vision

CLARIFY - your ideal audience
  • Who do you serve?
  • Why do they need you?
  • What messages resonate with them?

DEFINE - your products and services
  • Embrace existing customer reviews and client feedback
  • Echo your brand value proposition 
  • Establish an aligned ecosystem of offers

CREATE - your communication strategy
  • Develop the core messages that align with your values
  • Design related content pillars to resonate with your audience 
  • Dovetail in passion and personality for a content plan that flows

AMPLIFY - your voice
  • Render an action plan with specific steps to take your business to the next level
  • Refine your social media strategy to reflect your content pillars and core messages
  • Reinforce your hard work with a comprehensive wrap-up and review 


Together we’ll work through these steps over a period of several weeks, with regular “assignments” to help you think deeply – and keep you accountable to your results!

We’ll meet for 5 sessions (1 x 90 minutes and 4 x 60 minutes) – usually weekly or bi-weekly, online or at my private member’s club in London. You’ll also have email/WhatsApp access to me during working hours throughout your journey.  

A fast-track VIP day is also available if you’d like to reach clarity on your personal brand more quickly. Please get in touch and we can talk about how to make this process work best for you.



This is perfect for those who want it all! A complete package to help you get crystal clear on your brand strategy, then create the photos that will help you share it with the world.   

First, we’ll work together through the signature 5-step journey described in the FOUNDATION Personal Brand Mentoring stage.

Then, we’ll build on this to create your personal brand photos.

Pre-Shoot: Purposeful Preparation
  • As we finalise your Brand Mentoring process, I’ll invite you to create a vision board that encapsulates how you now see your personal brand.
  • We’ll also have a dedicated planning session for the shoot, covering concepts, location options, outfits, props and other styling considerations.
  • On your behalf, I’ll translate the results of your Brand Mentoring process into a Bespoke Photo Shoot Plan, incorporating your vision board and our dedicated planning session.

Day Of: Festive-Feeling Photo Shoot
  • On the day of your photo shoot, your vision comes to life and we celebrate YOU!
  • We’ll shoot for a half-day across 2-3 locations, featuring you in 4-6 different looks/outfits.
  • I’ll thoughtfully set up each shot and offer you as much direction as you like on how to pose.   
  • My specialty is putting you at ease and getting the real you to shine!

Post-Shoot: Powerful Personal Brand Photos 
  • A few days after the shoot, you’ll receive a private link to a gallery of your photos.
  • After you choose your favourites, I’ll use my magic touch to edit them and create your library of 40 high- and low-resolution personal brand photographs.
  • We’ll follow up with a call or meeting to ensure that you feel confident about all the ways you can use your new photos to be more visible as the face of your brand and business – including a feature on my blog and social media channels.


Client Love

Helped me make important decisions about my business

I highly recommend Petra's Branding Mentorship and Brand Photoshoot. Petra was professional, reliable and always warm and supportive. She guided me through the Branding process, kept me accountable and helped me make important decisions about my business. As a result, I have a clear plan and feel confident in the Brand direction. I also have some wonderful Brand photos! I would not hesitate to work with her again.

Yvette VuaranPsychodynamic Psychotherapist BA

Client Love

I have a much clearer brand proposition 

I couldn't recommend Petra enough if you're looking for support to clarify and amplify your brand. I booked the full package with Petra which included brand photography and brand mentoring and from the moment we first spoke over Zoom, I knew I had found the perfect person to help me. Petra's relaxed but professional approach made feel comfortable to open up, both about my brand vision and when in front of the camera. I absolutely LOVE my brand photos and have a much clearer brand proposition as a result of her mentorship. Thank you, Petra!

Alice Kingsnorth, Empowerment Coach



If you’re confident in your brand strategy but would like fresh photos, this option is for you.

  • For a half-day photo shoot, I’ll invite you to complete a detailed questionnaire to capture the essence of your personal brand – mission, values, vibe, even colours. This is essential to making sure the “real you” comes through in your photos! We’ll also have a call covering concept, location, outfits, props and other styling considerations. I’ll encourage you to make a vision board and create a Bespoke Photo Shoot Plan on your behalf.

  • On the day of your photo shoot, we celebrate YOU! I’ll thoughtfully set up each shot and offer you as much direction as you like on how to pose.   

  • A few days after the shoot, you’ll receive a private link to a gallery of your photos. I’ll edit your favourites and create your library of high- and low-resolution personal brand photographs (5 headshots or 40 photos from a half-day shoot).

If at any point you feel you want more clarification on your personal brand, we can always upgrade you to the FOUNDATION Brand Mentoring process.

INVESTMENT - £850 half day / £290 headshots only

HALF DAY: 2-3 locations / 4-6 outfits / 3 hours
HEADSHOTS ONLY: 1 location / 2 outfits / 40 minutes

Client Love

My session with Petra was so impactful

I’m a personal trainer and following client feedback I became aware that my pictures didn’t match the positive, smiley person they knew! I decided to contact Petra following a friend’s recommendation. She is so easy to talk to and was happy to show me the incredible captured images throughout the shoot! 

Before meeting Petra, I possessed a limiting view of what a ‘great picture’ looked like. My session with Petra was so impactful that I’ll be booking her again to take some lifestyle images so my clients know who they are buying into. I am so excited to work with her again and cannot recommend her highly enough! 

Sabrina Schuller, personal trainer, london

"Action is the foundational key to all success."

Pablo Picasso