Are You Visible to Those Who Need You?
Our world is noisy. These days anyone can say anything to a global audience, and we have endless choices of who to pay attention to. No doubt that at times you’ve felt overwhelmed, trying to make sense of it all.
It’s no different for your ideal clients. So how, then, will those who need you ever find you?
Through your personal brand – your story.
Humans have always used storytelling to communicate – because stories can make us feel powerful emotions, and emotions inspire us to act.
Your personal brand is the story you tell about who you help, how you help, and why you -- uniquely -- are the best person to help them. Your personal brand is how you make your ideal clients feel – and how you make them feel is what they buy into when they choose to work with you.
You have so much to offer, and your ideal clients will be so grateful to find you. You simply have to use your personal brand to shine the spotlight in the right direction.
So what is a Brand Mentor?
As a photographer, I know how hard it is to take your own photograph. And it’s the same when you try to capture the essence of your own personal brand – it’s nearly impossible to “read your label” from the inside. But as your Brand Mentor – I can guide you toward clarity on how to show up in a way that amplifies your purpose and increases your impact.
Take my hand, let me help you
I am not only a photographer but also a marketer and entrepreneur with decades of experience.
This gives me a unique and ideal perspective to guide you in building your personal brand – one that feels powerful and motivating to you, and compelling and trustworthy to your ideal audience. (Yes, you guessed it, that’s my personal brand!)
A skilled photographer knows how to truly see a person, and to capture their essence in a way that shows the world what makes that person so special.
As a Brand Mentor, I can do this for your personal brand.
Capture Your Clarity, Release Your Potential, Increase Your Impact
Antoine de Saint-Exupery
“A goal without a plan is just a wish.”
How do we create my brand foundation?
I’ve created a signature 5-step journey to guide you by the hand through a process of exploration, discovery and clarity – with plenty of support and accountability along the way. It’s designed to result in a personal brand that captures your essence and resonates with your ideal audience.
UNCOVER
Your brand foundation
- Share your story and your WHY
- Shape your brand value proposition – what makes you unique
- Speak your mission and vision
CLARIFY
Your ideal audience
- Who do you serve?
- Why do they need you?
- What messages resonate with them?
DEFINE
Your products and services
- Embrace existing customer reviews and client feedback
- Echo your brand value proposition
- Establish an aligned ecosystem of offers
CREATE
Your communication strategy
- Develop the core messages that align with your values
- Design related content pillars to resonate with your audience
- Dovetail in passion and personality for a content plan that flows
AMPLIFY
Your voice
- Render an action plan with specific steps to take your business to the next level
- Refine your social media strategy to reflect your content pillars and core messages
- Reinforce your hard work with a comprehensive wrap-up and review
Together we’ll work through these steps over a period of several weeks, with regular “assignments” to help you think deeply – and keep you accountable to your results!
We’ll meet frequently (usually weekly or bi-weekly, online or at my private member’s club in London), and you’ll have email/WhatsApp access to me during working hours throughout your journey.
A fast-track VIP day is also available if you’d like to speed up the process.
Create a foundation for lasting success
You wouldn’t build a house without a solid foundation – it simply wouldn’t stand the test of time.
A strong personal brand is the foundation upon which you can build your business to its full potential.
Creating a clear, strong personal brand foundation will help you to:
Establish greater authority in your field
Stand out from the noisy marketplace
Attract and connect with your ideal audience
Make more aligned choices in your business
Amplify your purpose and impact
I feel ready
and CONFIDENT
I absolutely loved being guided and supported by Petra in the brand mentoring journey she has designed for me and my coaching practice. I enjoyed every step of the way and now, with so much more clarity I feel ready and CONFIDENT in taking the next steps in expanding and growing my business. Thank you Petra!
Patrycja Skurzak
Confidence Coach,
Push myself further
My mission and growing with Petra as a brand mentor was something I really needed! I feel more confident, now and I believe in myself and the value of work I do. I highly enjoyed our regular sessions with Petra, she encouraged me to push myself further. I feel inspired and motivated to take actions to grow my brand.
Jarka Glierova
It helped me to understand my unique values
Working with Petra on my W-Real Estate company brand visibility was amazingly inspiring....mainly it helped me to understand my unique values and differentiators from my competitors and my uniqueness for my real estate clients. Petra’s expert opinion guided me through marketing in real estate including social medial such as LinkedIn and how my website can help to attract new potential clients. Thank you Petra:-)
Katarina Wojtusiak
It was eye-opening for me
Petra, I am so grateful for the mentoring session. It was eye-opening for me to discuss my offerings for my ideal client! Everything has clicked together. I now feel more confident with my pricing! It’s fascinating to see that my clients are not questioning higher prices.
It’s all about the mindset.
Lucie Schweinerova
