Personal Branding Photography


As a Personal Brand Photographer and Brand Strategist, I am here to guide you through an empowering process to help you gain clarity about your brand message - Your WHY - and help you to decide which stories you wish to share with your dream clients to create the human connection. You will feel confident to show up online as the face behind your wonderful business.

Personal branding photography

Personal Branding is an incredibly powerful marketing tool. You have set up your business because you have a passion for your idea, but what sets that idea apart from everyone else?  It’s YOU. 
Your business isn’t an anonymous creation, it is part of you. Your story is the thing that makes it stand out. Personal Branding can help you to interweave your story into your business so that it has a uniqueness that will appeal to your dream clients.
Personal Branding Photography is so much more powerful than just pretty headshots. We create a selection of authentic images that help your audience get to know you – to help them connect with you. Your clients need to know what it would feel like to work with you. I am here to help you to become more visible and create brand photos that truly feel like the best version of YOU. Ready to step into your whole power and up-level your business? Then let’s celebrate who you are and who you are becoming.  It's time for a personal brand photshoot!

Joy Poole, Leadership Coach

Chloe Westley, Public Speaker

Rhian Davies, Mindset and Performance Coach

Loma Tai, SUST Style

Christine Kjeldbjerg, Nutritional Therapist and Personal Trainer

Tegan Howlett, Business & Mindset Coach

JarryG, Jewellery Designer

Vladimira Fremutova, Meadows Bohemia Scent

love notes

Great care and attention to detail

Petra delivered a fantastic service. She gave practical feedback on my website. The photoshoot was thoroughly planned and executed with great care and attention to detail. Petra's warm and encouraging attitude made me feel at ease - and that shows in the beautiful yet professional photos. 

Thank you!

Dr. Katharina Lederle

sleep therapist

Petra made me very comfortable all the way through

Amazing experience with Petra. She made me very comfortable all the way through, from the preparation interview where she takes the time to get to know you, to the shooting photo itself.
The photos are beautiful and the work with Petra has since boosted my confidence regarding my personal branding.

Pauline Micmacher,

founder of settl'in

Petra has an excellent eye for detail

Photo shooting with Petra and her photos made me really happy. Yes, happy is the right word. She chose the right balance between work and casual. She looked at me with different eyes, suggested a different environment and approach, and I loved that. I didn't want dull office photos, but to capture my attitude to my business. I cannot wait for next one! To this day, I receive praise for how wonderful my photos are. Petra has an excellent eye for detail, and I really appreciate her style.

Martina Levey,

founder of academia LEVEY

Photos that are telling my story

I wanted to have personal brand photos done of me for my website and social media and I was looking for someone who would not only take beautiful pictures, but also help me to tell a story with them. When I saw Petra’s work I knew she would be the perfect fit for me. Prior to our session we discussed in great detail what I wanted to gain from it, what “look and feel” I was going for with the photos and how they would fit in with my brand. Not to mention Petra gave some invaluable tips on what best to wear and how to prepare for the session from a practical point of view. Once I told her what I wanted the photos to communicate to my audience, she suggested a few locations in London that were spot on. I am a big lover of plants and East London is my favourite part of the city, so she managed to find spots that merged these two. I was extremely happy and at ease with her on the day and she made me feel so confident in front of the camera. I will undoubtedly be using Petra’s services in the future again!

Alina Clark, 

family Photographer

She capture the essence of my brand

I purchased Petra's portrait/head shot update package to refresh my website and social media presence. Before the photoshoot, Petra took the time to get to know me and my business so that she could capture the essence of my brand. I don't usually feel comfortable having my photo taken, but she put me at ease straight away and I quickly found myself enjoying it! I will definitely be using Petra's services again and if you are considering branding photography, I cannot recommend her highly enough.

Mandy Murdoch,

Coaching Psychology

I felt like I was on holiday

I hired Petra to take pics of me for my new coaching website. I felt nervous and uncomfortable as I am not used to that and I rarely like pics of me. I know that Petra has a strong passion for her job, that she has a very good aesthetic eye.  She is also a very positive and cheerful personality. Everyone has said that the pictures captured the real me, my soul and personally I never had such a great set of pictures of myself. I can look at them and see the best part of myself. She was genuinely interested in my personality, what my style was and the purpose of the pictures. I also loved the actual shooting as she was making me laugh, guided me to think of positive images and she repeated how beautiful I was (which always helps!)  

I loved Petra‘s approach. Even though she was professional, I felt like I was on holiday with a friend, having fun while capturing screenshots of those great moments. I have more confidence in me and I definitely overcame the
fears of having pictures of me taken.

Erika Felici,


Personal Branding Photo Packages

I offer three packages when we speak on a discovery call we can explore which one would be best for you.  Part of each package is a feature of your business on my social channels and blog to promote your services and help you be more visible!


Evolving Package


This is my signature package for entrepreneurs, coaches, creatives who need help with their brand foundation to get crystal clear on their communication prior to the photoshoot. 

  • 90min Brand Communication clarity video call/ face to face meeting to get personal brand strategy and marketing communication 
  • 1 hour Pre-photo Shoot Planning session, concept planning, Pinterest mood boards
  • Bespoke Photoshoot Plan

Shoot Day
  • 3hrs Photoshoot at a location London or Prague
  • 4-6 Outfits/ 2- 3 Locations
  • Posing & Direction

  • Private Online Gallery
  • Fully edited  50 images for download in high and low resolution
  • Follow up call to walk you through how to best use your images so you are ready to show up with amazing content
  • Blog post on my website with an interview and information about you to support your visibility and promotion

Investment - £790


Uplifting Package


Perfect if you just need fresh content for your social media and website 

  • 1 hour Pre-photo Shoot  Strategy video call to start the shoot planning proces, concept planning, Pinterest mood boards
  • Bespoke Photoshoot Plan
  • 3hrs Photoshoot at a location London or Prague

Shoot Day
  • 4-6 Outfits/ 2- 3 Location
  • Private Online Gallery
  • Posing & Direction

  • Fully edited  40+ images for download in high and low resolution
  • Follow up call to walk you through how to best use your images so you are ready to show up with amazing content
  • Blog post on my website with an interview and information about you to support your visibility and promotion

Investment - £570


Capturing Package


Perfect if you just need to update your profile on social media 

  • Pre-photoshoot call to understand your requirements

Shoot Day
  • A 40min photo shoot within Central London or Prague
  • 2 outfits/ different background within the location

  • Fully edited 5 images ready to use for your online presence

Investment - £270

ARE YOU READY TO build your brand? 
Book your free branding consultation

Frequently Ask Questions

Why should I choose Petra Gatto Photography? 

I’m here to help reveal your uniqueness and your essence that will capture the heart of your audience. My formal education in marketing and nearly two decades of entrepreneurship allow me to bring your vision to life and elevate your business to new heights!

Where the shoot will take place? My house is not so photogenic.

There are so many options depends what best suits your story; a cosy coffee place, quirky hotel, stylish restaurant, outdoor streets/parks or Airbnb rentals are great options. I do location sourcing as part of the planning process.

Where are you based? 

I am primarily based in London, UK but I frequently travel to my hometown in Prague, Czech Republic. However I am ready to travel to my clients beyond these places.  

I don’t like having my photo taken. I feel so unnatural.

Most of my clients say the same! And do they look awkward? No! Why?  Because I take the time to help them relax, put them at ease and make them feel confident.  Only then do we start shooting.  It's person first, camera lens second. My talent is to capture your true essence and getting the real YOU to shine! 

Will you help me to choose what to wear?

Absolutely.  As part of our planning process, we discuss your outfits and possible props for your brand shoots. I work with amazing stylists who could help as well! 

How do I use my brand photos?

After I deliver the photos, we set up a call so I can walk you through how best to use the photos in your marketing. Then you are ready to show up confidently online as the face behind the brand!

Still have a question? No problem. Let’s chat. 

Brand photography is not what you‘re looking for?