How do you show
up for your business?
Your personal brand is the ultimate reflection of who you uniquely are – your utterly uncopyable blend of experience, passions, abilities, approach and perspective. There’s no better way to express this visually than with photos that truly capture YOU.
As a brand mentor, I can help you capture clarity on what makes your personal brand unique and valuable to your target audience. As a photographer, I know how to truly see YOU, and to capture your essence in a way that shows the world what makes you so special.
With this powerful, holistic approach, you’ll have photos that help you feel truly confident being more visible as the face of your personal brand and business.
What it’s like to work with you…
A brand is not just a logo or a tagline. Your brand is how you make your audience feel – with the words you use and the visuals you choose. How they feel is what they buy into when they choose to work with you.
Personal brand photography can help you interweave your essence, your personality and your story into your business. Together, we’ll create a selection of authentic images that help your audience get to know you – to have a sense of who you are as a person as well as an expert. This helps your prospective clients feel connected with you, to begin to trust you. They’ll gain a sense of what it would feel like to work with you.
It’s time to celebrate being ready for the next step in your business – for more visibility, more impact, more success. It’s time to capture YOU with some stunning personal brand photography!
Great care and attention to detail
Petra delivered a fantastic service. She gave practical feedback on my website. The photoshoot was thoroughly planned and executed with great care and attention to detail. Petra's warm and encouraging attitude made me feel at ease - and that shows in the beautiful yet professional photos.
Thank you!
Dr. Katharina Lederle
sleep therapist
Petra made me very comfortable all the way through
Amazing experience with Petra. She made me very comfortable all the way through, from the preparation interview where she takes the time to get to know you, to the shooting photo itself.
The photos are beautiful and the work with Petra has since boosted my confidence regarding my personal branding.
Pauline Micmacher,
founder of settl'in
Petra has an excellent eye for detail
Photo shooting with Petra and her photos made me really happy. Yes, happy is the right word. She chose the right balance between work and casual. She looked at me with different eyes, suggested a different environment and approach, and I loved that. I didn't want dull office photos, but to capture my attitude to my business. I cannot wait for next one! To this day, I receive praise for how wonderful my photos are. Petra has an excellent eye for detail, and I really appreciate her style.
Martina Levey,
founder of academia LEVEY
Photos that are telling my story
I wanted to have personal brand photos done of me for my website and social media and I was looking for someone who would not only take beautiful pictures, but also help me to tell a story with them. When I saw Petra’s work I knew she would be the perfect fit for me. Prior to our session we discussed in great detail what I wanted to gain from it, what “look and feel” I was going for with the photos and how they would fit in with my brand. Not to mention Petra gave some invaluable tips on what best to wear and how to prepare for the session from a practical point of view. Once I told her what I wanted the photos to communicate to my audience, she suggested a few locations in London that were spot on. I am a big lover of plants and East London is my favourite part of the city, so she managed to find spots that merged these two. I was extremely happy and at ease with her on the day and she made me feel so confident in front of the camera. I will undoubtedly be using Petra’s services in the future again!
Alina Clark,
family Photographer
She capture the essence of my brand
I purchased Petra's portrait/head shot update package to refresh my website and social media presence. Before the photoshoot, Petra took the time to get to know me and my business so that she could capture the essence of my brand. I don't usually feel comfortable having my photo taken, but she put me at ease straight away and I quickly found myself enjoying it! I will definitely be using Petra's services again and if you are considering branding photography, I cannot recommend her highly enough.
Mandy Murdoch,
Coaching Psychology
I felt like I was on holiday
I hired Petra to take pics of me for my new coaching website. I felt nervous and uncomfortable as I am not used to that and I rarely like pics of me. I know that Petra has a strong passion for her job, that she has a very good aesthetic eye. She is also a very positive and cheerful personality. Everyone has said that the pictures captured the real me, my soul and personally I never had such a great set of pictures of myself. I can look at them and see the best part of myself. She was genuinely interested in my personality, what my style was and the purpose of the pictures. I also loved the actual shooting as she was making me laugh, guided me to think of positive images and she repeated how beautiful I was (which always helps!)
I loved Petra‘s approach. Even though she was professional, I felt like I was on holiday with a friend, having fun while capturing screenshots of those great moments. I have more confidence in me and I definitely overcame the
fears of having pictures of me taken.
Erika Felici,
london
Personal Brand Photography
3-part signature process for perfectly powerful photos
Purposeful Preparation
I’ve developed a purposeful planning process that helps ensure that your photos convey the real you.
If you already feel confident in your personal brand, we’ll start with a questionnaire to capture this – your mission, values, vibe, even colours. I even encourage you to make a vision board. (If you feel you need more clarification on your personal brand, I can help with that too.)
Building on this foundation, we’ll then have a talk about the looks and, props that will make you feel your best – and most like yourself – on the day of the photo shoot. If you’d like even more support (or pampering!) I can recommend some amazing stylists who can help with hair, makeup and clothing.
And then of course there’s the location! There are so many exciting options. It simply depends on what suits your story – maybe a cosy coffee shop, quirky hotel, stylish restaurant, outdoor streets/parks, or even an AirBnB rentals are all possibilities. I scout locations for you as part of the planning process.
I capture all of these insights for you in a beautiful photo shoot planning package to be certain that we share the same vision for your photo shoot. And then we’re ready for your big day!
Festive Photo Shoot
On your big day, we’ll bring your vision to life and celebrate YOU. Most people are amazed at just how much fun they have on their photo shoot!
We’ve done most of the hard work ahead of time, so on the big day you can relax and enjoy yourself. After all, we’ll have set everything up in a way that’s entirely focused on making you feel your best and truest self.
What’s that you say? You’ve never liked having your picture taken?
Most of my clients have said the same. And do they look awkward? No! Why? Because I take the time to help them relax, put them at ease and make them feel confident. Only then do we start shooting.
It's the person first, then the photo. My specialty is capturing your true essence and getting the real you to shine.
Powerful Photos
As a photographer who is also a brand mentor, marketer and entrepreneur, my superpower is helping you make the most of your personal brand photography experience.
From complete brand mentoring packages to featuring your business on my blog and social media channels, you’ll have every opportunity to embrace being more visible as the face of your brand and business.
A few days after the shoot, you’ll receive a private link to a gallery of photos from which you can choose your favourites. I’ll use my magic touch to edit them and create a library of high- and low-resolution images. A half-day photo shoot will usually result in 40 beautiful photos for you to use to build your personal brand.
We’ll follow up with a videocall or meeting to ensure that you feel confident about all the ways you can use your new photos to be more visible as the face of your brand and business.
Many of my clients feel this way when we first start planning their photo shoot. That’s ok! My philosophy is person first, then photo. My speciality is getting the real you, your true essence, to shine through.
Even on the day of the shoot, we take the time to make sure you feel relaxed, at ease and confident. I’ll help you find the most natural-feeling ways to sit and stand, look for the most flattering angles and spot the last minute adjustments needed for your hair or jewellery or outfit. It’s all part of the process, and my job! Only then do we start shooting. This has worked beautifully for all of my clients so far, and it can work for you, too.
In our purposeful planning process, we’ll talk about all the elements of your brand that make it feel authentically yours. So the location we choose will depend on what best suits your story – a quirky coffee shop, boutique hotel, chic restaurant, urban street, picturesque park… you might even want to rent a unique AirBnB. The possibilities are endless.
Of course, I scout locations for you as part of the planning process. I usually recommend locations that have indoor and outdoor elements so we have the best of both worlds, but won’t risk needing to cancel due to the weather. My London members club is a favourite choice for its relaxed, but elevated, atmosphere. We can talk more about this as we discuss your brand and review your options!
Will you help me choose what to wear?
Why do I need brand photos?
Your brand is all about how you make people feel – and how they feel is what they buy into when they choose to work with you. Your personal brand is the ultimate reflection of who you uniquely are. Brand photos that truly capture YOU are the first step to helping your audience get to know you as a person and as an expert, and making the connection that creates a customer.
Why should I choose you, Petra, to take my brand photos?
That’s a very good question – it’s important to choose a photographer who will truly capture your essence. I’m not only a photographer but also a marketer and entrepreneur with decades of experience. This means that I see you and your personal brand from many angles – which is a unique and ideal perspective for creating brand photos that feel powerful and motivating to you, and compelling and trustworthy to your ideal audience.
I don’t like having my photo taken, though. It feels unnatural — I don’t like being the centre of attention.
What location will you recommend for my photo shoot?
Of course! Your personal style is very much a part of the photo shoot plan. Based on what we’ve discussed about your personal brand, I’ll advise you on the looks and props that will make you feel your best – and most like yourself – on the day of the photo shoot.
I DON’T REALLY KNOW HOW I WANT TO LOOK, OR HOW I WANT MY BRAND TO COME ACROSS. CAN YOU HELP WITH THIS?
During my signature planning process we’ll talk all about this, to help ensure that your photos convey the real you. We’ll start with a questionnaire to capture your mission, values, vibe, even colours. I even encourage you to make a vision board. If you already feel confident in your personal brand, this will give us everything we need to create your ideal photo shoot. And if you need more clarity, that’s ok! That’s exactly why I created my Brand Mentoring process.
What about hair and makeup?
If you’d like even more support (or pampering!) I can recommend some amazing stylists who can help with hair, makeup and clothing. If you’d like to shoot a couple of different hair or makeup looks, I’d recommend starting with the most natural and progressing to the most glamorous.
How many outfits will I need on the photo shoot day?
A half day, complete brand photo shoot typically includes 4-6 outfits, across 2-3 different locations. Many clients like to bring a couple of additional options, for a bit more flexibility on the day. Switching out tops is an easy way to create a different look, and gives you more variety in your final photos – so you can use them for longer!
But where will I get changed?
Most indoor locations will have a restroom or similar spot to use as a makeshift changing room. Many clients find it useful to wear a nude vest as their first layer to make changing tops even quicker. Depending on the venue, it’s often also possible to book a nearby hotel room or rental studio for increased comfort.
What else do I need to bring with me?
You may want to bring along anything you use in your daily work, whether that’s particular tools, a favourite pen or notebook, your glasses, books, your phone, even your laptop. We’ll talk about some ideas specific to you during the planning process.
As a photographer who is also a Brand Mentor, marketer and entrepreneur, my superpower is helping you make the most of your personal brand photography experience. After you receive your photos, we’ll follow up with a video call or meeting to ensure that you feel confident about all the ways you can use your new photos.
There are so many opportunities to be visible as the face of your brand and business, whether that’s on your website, social media channels, printed marketing materials, podcasts, speaking opportunities, guest posts, PR… the list is endless!
As part of empowering you to become more visible, I always plan to feature my clients on my blog and social media channels, including a short interview or profile if you like. It’s truly one of my favourite things to promote my talented clients! And if you tag me when you post your images, I’ll continue supporting you by resharing them with my audience.
What about any rights or licences?
What else will we do to plan the shoot?
After completing the initial questionnaire or Brand Mentoring process, we’ll have a video call to go over everything. I capture all of the plans for you in a beautiful photo shoot planning package, complete with a checklist, to be certain that we share the same vision for your photo shoot. Of course, you can WhatsApp me with any questions as your date approaches. And then we’re ready for your big day!
How many images do I receive? Do you retouch the images? When will I receive my photos?
A few days after the shoot, you’ll receive a private link to a gallery of photos from which you can choose your favourites. I’ll edit those and create a library of high-resolution (print) and low-resolution (web) images. My editing process includes natural retouching – spot removal, skin softening, teeth whitening, eye brightening and sharpening. (More extensive editing is subject to an additional charge.) A half-day photo shoot will usually result in 40 beautiful photos for you to use to build your personal brand.
How do you recommend I use my brand photos?
Will you use my photos as well?
As your photographer I keep the copyright for your photos, but of course you’ll have a licence to use them for any business or personal purpose. The only thing you can’t do with your images is resell them without my consent.
How far in advance do I need to book?
I usually book photo shoots 1-2 months in advance . If you’re investing in the brand mentoring process first, that also requires several weeks. So it’s best to plan ahead if you can! Of course, if you’re in a rush please contact me and I’ll see what I can do.
I’m ready to book! What’s the first step?
I’m so looking forward to getting to know you. Please send me a message or book a clarity call to see which package will suit you best. A deposit of 30% will be required to secure your date.
What if I need to cancel?
The deposit is non-refundable for all sessions. If you must reschedule due to an emergency or illness (or if I’ve determined that the weather makes our plans impossible), you must complete your session within 40 days of the originally booked date, to avoid loss of the retainer fee.
Are payment plans available?
Yes, we can arrange a payment plan. Please contact me and we can discuss the details.
Where are you based?
I’m based in London and often travel to my hometown, Prague. My clients are usually found near one of those areas, but I’m also willing to travel on request. Please just ask!