If you are anything like me, you have created your business because you feel incredibly passionate about what you do. You know that what you offer can make a difference and you are ready to look forward and take the next step to help your business grow.
Perhaps, at the moment, it feels safer to hide behind your beautiful products or amazing services. Maybe sharing who YOU are with the world feels somehow too much? This is often because, us women, we can be such self-critical perfectionists;
‘I don’t like having my photo taken’
‘I don’t want it to be all about me’
Sound familiar? Well, the time when faceless companies were successful has changed. In a world saturated with so many impersonal options, people want to buy from other people. Now more than ever, it’s important to be visible, to tell your story and to connect to your audience. I am here to listen and help propel your business forwards by visually supporting and promoting the message of your brand.
People and their unique stories. Travelling to different cities has been always a huge source of inspiration. When looking back at pictures, however, I noticed that there were hardly any sightseeing photos...only photos of people! I’ve always felt that it’s the people and their unique stories that make cities great.
My eclectic upbringing. Perhaps my passion for people was stimulated by growing up in multiple locations. I was born in Prague, grew up in Copenhagen and have lived in many different parts of the world including San Francisco, Melbourne and Kuala Lumpur!
I now live with my amazing man and our two gorgeous boys in cosmopolitan East London. I absolutely adore this part of London and find endless inspiration in the art galleries, markets, restaurants and, of course, amongst the vibrant local community.
I love our busy urban lives but I also appreciate our frequent trips to the old, picturesque town of Mikulov located in wine country, just at the border of the Czech Rep. and Austria.
Since I can remember, I have always been passionate about photography. My hobby continued well into my twenties until my passion became sidetracked when life got really busy.
I had become an entrepreneur, running a successful and rapidly growing destination wedding and event agency. All at once I was also trying to be the best wife, mother, daughter, boss, friend and so on. I was constantly on the run and found very little time for myself. Then, at age of 43, I was diagnosed with breast cancer and my life changed forever.
As part of my therapy I began taking photos of other female cancer survivors. A spark soon ignited within me and I felt that I had truly found my purpose. Supporting other women on their journey and encouraging them to share their story and follow their dreams filled me with so much joy.
window for beauty and strenght
Find out more about my personal photo project celebrating women impacted by cancer in cooperation with Mimosa charity organization
inspire - connect - elevate
I started my career in advertising in Prague and I absolutely loved this creative, fun and exciting environment. I got my dream job when I was offered the opportunity to work at BBDO Malaysia in Kuala Lumpur where I was responsible for the MINI Cooper brand relaunch. The campaign we created, “Is it Love?”, was answered in the affirmative for me and I have been a happy owner of a MINI Cooper since 2004.
During these years, I had the opportunity to travel around the world. I have always felt that it is the people and their stories that make each place unique. Looking back at my travel photos, I was struck that they feature hardly any sights, only the people I encountered.
My entrepreneurial journey started in 2005 when I founded the White Agency, the destination wedding and event agency in Prague. It rapidly became a leading wedding agency in the Czech Republic. We have successfully organized over 400 international weddings, including high end celebrity weddings, as well as an unusual mix of cultural events. At the helm of the White Agency I learnt that there is no task that cannot be done, from the hiring of the spectacular Prague Castle, to transporting special ice statues across Europe and to organizing a gathering of 100 beagles as a surprise for the bride.
My interest and passion for marketing continued and in 2008 I graduated in Czech University with a major in Marketing Communication.
At the age of 43, I was diagnosed with breast cancer. As part of my therapy, I began taking photos of other female cancer survivors. A spark soon ignited within me and I felt that I had truly found my purpose: supporting other women on their journey, encouraging them to share their stories and follow their dreams.
Gatto Photography was born in 2020 with a mission to empower incredible women to share their authentic self through powerful and feminine photography. I am so excited to start the next chapter of my journey and weave my propose into my work.
2020 and beyond